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- Are You Selling What They Want To Buy? Is It An Appropriate Solution? - By : James Yuille
Let me tell you about my friend Peter who has four children. With a family of six, he finds buying cars rather trying. Recently he went by himself to buy a new car. Salespeople fawned all over him
- Can Walmart Make You Rich? - By : Cindy Jones
Have you ever shopped at Walmart and thought
- Who Takes Your Money - By : Gordon Goh
Your business is making profits, but where is the cash? It seems that someone has taken away your money. Your bank account is still the same, and your personal wealth is still the same. There mus
- 12 Handy Tips for Generating Leads through Cold-Calling - By : Glenn Murray
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences. But cold callin
- Want More Sales? Write A Barry Bonds Sales Letter - By : Dean Phillips
I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses.
- How to Build A Steady Stream of Customers--Step One - By : Al Hanzal
The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. Th
- Do You Know When You Are Being Sold To? - By : Joanna Ferndale
Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Adver
- Consulting Versus Selling - By : Gordon Goh
Consulting Vs Selling, How we can make sales by not doing selling but consulting. As we know, everybody loves to buy but hates to be sold. We need to engage in non-manipulative selling, and as
- Going the Extra Mile and Getting Referrals - By : Gordon Goh
Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the extra mile when providing service. It i
- How Many Ways Do You Have To Justify Your Price? - By : Joe Nicassio
If you were selling a mansion, and you were selling it for 25 cents, some wiseacre would inevitably respond, "It costs too much." When that happens, are you prepared? As an excercise, make a
- Schedule Telemarketing Time For More Success - By : Stan Rosenzweig
Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what
- Lazy Mans Way To Get Customers - By : Christopher Kyalo
No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system. All firms are careful to have elabo
- Sell With KISS, As In Keep It Simple, Stupid - By : Stan Rosenzweig
One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal business training, is the fabled, famous, and fabulou
- Great Telephone Skills - By : Colin Ong TS
Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other
- Book Yourself Solid - By : Michael Port
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING Clients often ask me how I built a six figure income working as an independent professional in less th
- 17 Tips for Bringing Your Event to Life - By : Susan Friedmann
Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebr
- Why USPs Dont Work - By : Debbie Jenkins
The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice. It is true that most businesses scrape
- How to Reach Purchasing Agents of Big Corporations - By : A. Asubana
Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County levels), and other m
- Winning Sales Proposals - By : Richard Cunningham
Your proposal is selling for you when youre not there, so it must reflect your standards of professionalism. Like it or not, sales proposals are a tool of the trade, and writing a well-crafted pr
- Customer Loyalty in the Technology Industry - By : Richard Cunningham
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage. As technology-related products and services touch nearly every area of our
- Dont Call Me - By : Charlie McCoy
The March, 2004, issue of Psychology Today reports on an experiment involving identical business negotiations between test subjects. The only difference was that half started the transactions wit
- Tips for Increasing Your Profits with Gift Certificates - By : Rena Klingenberg
Offering gift certificates is an excellent way of increasing sales by solving your customers gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choos
- When Selling, Keep It Simple Stupid! - By : Virden Thornton
After our first half-hour telephone coaching session, when asked what he thought about our training, my client felt the learning process we had undertaken together earlier in the week, was a bit to
- Sales Brochures - 9 Steps to Success - By : Alan Fairweather
Even in this day of websites, many customers want to look at a brochure or other form of hard copy. It's important therefore that your brochure tells the customer all they need to know. *It can be
- 6 Creative Questions To Move From HOW Are You To WHO Are You - By : Scott Ginsberg
Imagine you just met someone new. The formalities of names, jobs and the like have been exchanged and you seem to be getting along famously. But before you know it, a few minutes pass and it loo
- Increasing Short and Long Term Profits - By : Charlie Cook
"I was at your site for all of two minutes before I bought one of your manuals. I'm impressed!" I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my business would be
- Marketing Conversations, And Conversation Stoppers - By : Nina Ham
Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm
- 5 Tips to Choosing a Direct Sales Business - By : Kara Kelso
With hundreds of direct sales companies out there, how do you choose the right one for you? Here are a few tips to make sure you choose the right one the first time: 1. Find your passion Before
- A Little Something Special Goes a Long Way - By : Eric Gans
Keeping the 8020 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of missed opportunities to keep your clients coming back again and again and yet
- Telling the Value Story - By : John Stahl
You arrived on time and completed your calculations. You worked up a presentation of all the things youre going to do and items included, going over each item carefully. Youve just given the cust
- Your Best Friend - The Phone - By : John Di Lemme
We all know that you can't earn your commission until you make the sale. Furthermore, you can't make the sale without the order, and you cant write the order until you have a product presentation
- How To Shorten The Selling Cycle And Reduce Buying Stalls - By : Doug Staneart
The main reason for buyer resistance and selling stalls boils down to one simple fact: the reasons for not buying are bigger to the prospect than the reason to buy. If you sell an intangible produ
- How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED - By : James A. Bower
There are several ways to get your information into the decision makers hands. Use "The Stealth Mail Method". You've heard the expression if it walks like and duck and quacks like a duck it's pro
- Looong and Boooring Sales Letters - By : Torgeir Sunnarvik
You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all the features you are looking
- Four Easy Steps To Building A Powerful Employee Incentive Program - By : Ernest Oriente
Want to build a successful incentive program for your company? Have you dreamt about finding ways to have more fun at work and still see BIG results? At the heart of every employee incentive progr
- How A Simple Greeting Or Post Card Can Turn Into Cash Guaranteed - By : James A. Bower
Ive been using a technique that has helped me to get business I otherwise wouldnt. This will get you more business also. Its so easy youre going to kick yourself for not thinking of it sooner
- Define Your Best Customer - By : Bette Daoust, Ph.D.
To be more effective at developing relationships, one should always take time to describe their best customer. This is the customer that gives you the biggest bang for your buck. This customer is th
- Peak Performance What You See Is What You Get! - By : Ernest Oriente
Would you like an easy way to track the performance of your sales SuperStars? Will a large sales activity board really make a difference? You bet! This article will give you three easy ways to im
- Creating Your Perfect Pitch! - By : Bette Daoust, Ph.D.
Why should you describe your business to others in 5 to 10 seconds? How long do you think you have to get anyone's attention? 5 minutes? 2 minutes? 30 seconds? It is actually 10 seconds. I know it
- The History of Sales: Dale Carnegie is Still with Us - By : Sharon Drew Morgen
I've recently been hearing sales companies talk about how they are 'helping their buyers buy' with a system that is the 'next thing' after Consultative Selling. After becoming familiar with their co
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