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- Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours? - By : Nancy Stern
Just about anyone who has been in the public eye has a story of the media interview that went south. I talked to that reporter for an hour and all they used was a ten-second sound bite! or, He
- Mastering the Media - By : Diane DiResta
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names. Business and professional people may be
- Five Great News Stories Youre Sitting On Right Now - By : George Hopkin
Smaller companies dont always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesnt mean they arent a ready source of news
- Easy to be Foolish About PR - By : Robert A. Kelly
In fact, here are three really foolish goofs made by too many business, non-profit and association managers. If thats you, you foolishly do nothing positive about the behaviors of those importa
- 10 Ways to Get the Media to Love You - By : Margie Fisher
So youve put yourself out there with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations ef
- Dont Do This to Your News Release! - By : Maria Boomhower
Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your compa
- Post Your Press Release Online For Free!! - By : Jennifer Gibbs
Are you launching a new product or website? Announcing a new book, movie or seminar? Then youve probably created a press release sharing the: who, what, when, where, how and why of your special n
- The Ten Ps of PR - By : Paula Gardner
Everyone is talking about the Ps of successful marketing, so I thought it was time that PR had it's own Ps - essentials that will help you maximise your PR activities and results. 1. Pin-point T
- Driving Near School Buses in Company Vehicles - By : Lance Winslow
School Buses When approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is again
- Dealing With Reporters in Your Small Business - By : Lance Winslow
It behooves you to know and remember the names of reporters. Reporters know everybody. They talk to and interview people constantly. Because of their job, they usually size people up in a matter
- Press Release, An Alternative For Paid Advertisement. Step 1 - By : Emma okafor
What's a press release? This is generally a one page story about your business, your productservice or an event happening related to your business that is about to, or recently occurred. These publ
- Time Your News Release For Maximum Publicity - By : David Leonhardt
"Cindy, where's that story? I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy clicked on her screen. "You hav
- Best Approach For Free Advertisement - By : Emma Okafor
Productservice publicity is the superhighway to business success everyone dreams. Then imagine having your productservice written on newspapers, trade publications, aired on radio and viewed on te
- Can Media Coverage Build An Online Business? You Bet It Can! - By : David Leonhardt
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online.
- Leveraging Your Reputation - Making PR Work for You - By : Barry Forward
We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building o
- What not to wear when doing a TV Interview - By : Joanne Mallon
Dont wear all black. Youll look as though youre disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably
- Business - How to Build it Using the Media - By : Alan Fairweather
Have you ever noticed that when someone is interviewed on radio, television or in the newspapers about a particular subject, it tends to be the same people? You may even be saying - "Why don't they
- CD ROM Business Cards - By : Scott Gears
Created properly, an extremely effective marketing tool. It's a great concept, - and it has a 'cool factor' of 300%. Many people will pop these into their drive just because of image appeal alon
- Public Relations and Your Small Business - By : Scott Kolbe
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are
- How Public Relations Changes Minds - By : Robert A. Kelly
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else the kind of key stakeholder behavior change tha
- She Who Has the Gold... - By : Robert A. Kelly
makes the rules, of course. But when the gold takes the form of top-notch public relations, she AND he get to make rules like these: Our PR concentrates on delivering what we really need. Ou
- Promote Your Products With A Press Release - By : Lisa Maliga
Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You dont need to be a writer, but you ne
- How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph - By : Thomas Murrell
How to write a press release is a major challenge facing both experienced and aspiring PR professionals. Press release writing is a learned skill. This article contains press release sample writin
- How to Form a Relationship with a Newspaper - By : Bette Daoust, Ph.D.
How do you make a good relationship with a newspaper so that you can get new contacts? Newspaper relationships are probably the most difficult relationships to form. Often a newspaper will have di
- Press Releases - By : Bette Daoust, Ph.D.
How do press releases or interest stories have an effect on meeting new potential clients? Press releases can make the difference between being known and being just the same old service that ever
- Making Great Announcements - By : Bette Daoust, Ph.D.
When do you use the newspaper for publishing announcements for promotions or new partnerships? Adding an announcement to a newspaper will only bring further recognition to your business. You shou
- The Right Hook - By : Marisa D'Vari
Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah? Eileen Roth, a professional organizer just a year into her business, was able to get
- PRs Big Bang Theory - By : Robert A. Kelly
Lots of theories out there about public relations. Everything from publicitys the thing!, the care and feeding of reputations and sales support is primary to gain and hold public acceptan
- The Ratings are Coming - By : Bob Nicholson
Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth. But no
- Turn Your Business New Year Resolutions in PR Revolutions - By : Shannon Cherry
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shanno
- Why Not PR That Gets Real Results? - By : Robert A. Kelly
And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups. But rather, results that come from a public relations effort that creates the
- Does Your Small Business Have a Grooming Policy? - By : Lance Winslow
They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without t
- Company Dress Codes for Small Business; Shorts and Pants - By : Lance Winslow
Most small businesses have logoed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or the
- Media Relations: What To Do When Youre Misquoted - By : Brad Phillips
When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode. What did it mean to the future of network news, they wonder
- Media Training: When Reporters Bully You - By : Brad Phillips
UNDER FIRE A friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, lets call her Susan, is on the leadership team for a lobbying group that
- Knowing the Community - By : Lance Winslow
You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service c
- Community Based Marketing Strategies - By : Lance Winslow
As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every d
- What? You Havent Got a Capability Statement? - By : Robin Henry
What's a Capability Statement? As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects
- PR Power: How to Write a Killer Press Release - By : Amber McNaught
I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting thro
- VIP Database; Does Your Company Have One? - By : Lance Winslow
The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, what is that; who would I put in it? It will contain things like mayor, city coun
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