|
- 12 Tips to Get Your Products Included in Gift Guides All Year Long - By : Margie Fisher
If yours is a product business, you know that certain times of the year are absolutely crucial to your sales. For many product companies, sales opportunities increase during the Christmas holiday
- Its the Story, Not the Size of Your Business! - By : Beth Silver
Have you ever wondered why companies less established than yours receive better press than you? Well, the answer may be simple: they get publicity out there now while you're waiting to grow before m
- Give It Up - By : Harry Hoover
Americans spent almost as much in two months on holiday items as they did all year on charitable giving in 2004. Holiday retail sales for November and December 2004 in the general merchandise catego
- Meet The Media Again - By : Harry Hoover
Businesses can boost their organization by getting media coverage. Below is some information about some key media you may want to contact. a target="_blank" href="http:www.usnews.comusnewsusi
- PR Malfeasance - By : Daniel Harrison
Back in July this year, blogger and Yahoo! employee Russell Beattie published a well-publicised rant about the tactics PR firms are using to insert their promotional press in this untapped domain of
- Eleven Solid Ways to Optimize Press Release - By : Allen Brown
It is an amazing thing that you find a press release for a particular product posted at a site that doesnt meant for such commodity. Despite the fact, the press release drags you to the company's w
- Public Relations Tips You Can Take to the Bank - By : Mary Eule
There are two vehicles for having your companys information show up in a newspaper or magazine pay to advertise or let the press do it for you. The latter occurs as a direct result of public relat
- Media Training Who Needs it? - By : David Landis
It's flattering that the media has noticed your work and youd love the notoriety. But following that initial pride, your reaction might be (not necessarily in this order): Fear. b Trepidati
- 10 Tips for Writing a Press Release - By : Melody Spier
Publicity is the one of the most cost-effective marketing tools available. It not only spreads the word about you, your products or services but it helps build credibility. Using these tips will hel
- Press Releases - Helping Raise Business - By : Allen Brown
It has been noticed that businesses, whether small or big, puts in huge amounts trying to find ways to get best publicity for their organization and its achievements. Publicity is nowadays widely co
- How to Break News...and When to Apply the Brakes - By : Charles Epstein
Whitson, Journal News. Jamie, its Phil, how you Phil, whataya got? On deadline. Cant talk. Im following up a press release I sent late yest Yeah, got it. Not news. Call me whe
- Please your Potential Buyers with Corporate Promotional Gifts - By : Stephen N
Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the types of businesses that have to sell their products or services by exh
- Two Super Secrets of News Releases - By : Angela Booth
Up to 90 per cent of stories in newspapers and on the TV news appear because someone sent out a press release. Can you imagine what that means? What would happen to your business if you appeared
- How to Write that Press Release Masterpiece? - By : Irene Vasilas
The press release is a wonder drug when it comes to website promotion. Yet its one of the least used tools for new marketers. Press releases can be submitted just once to one place but suddenly a
- A News Release Is Not An Ad - By : Angela Booth
You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon! It's true, an article
- Powerful Strategy to Get More Press and Media Exposure - By : Matthew Hesser
It is one thing to write a press release based on a certain product or service that you want to attract media coverage for, but it is sometimes quite another to get all the media and press exposure
- Consider Media Lead Times When Pitching Stories - By : Harry Hoover
You improve your chances of getting coverage if you understand the lead times of the various media when pitching story ideas. Newspapers, for instance, often work with no lead time. Online, radio
- Public Relations - Avoiding Disasters - By : Michael Russell
In our previous article in our public relations series we discussed how to land you first job in the field of public relations. In this article we're going to briefly touch on what exactly public r
- Interactive Press Releases Affect Year-End Projections - By : Daniel Dessinger
It's that time of year again. Millions of people are wrapping up their Christmas shopping and stores are gearing up for post-Christmas markdowns. Last season's inventory has to be moved out quickly
- Forget Press Tours, Have a Teleseminar Tour - By : Daniel Janal
Businesses of all sizes, including start up and Fortune 500 companies try to receive as much promotion and publicity for their product and services as they can. Quite often their marketing tactics r
- 55 Reasons To Send Out a Press Release - By : Scott Lorenz
When should you send out a press release? You want to know my acid test? If its newsworthy and if its useful to the reader. Its that simple. There are many factors to weigh when considering the
- The Magnificent Power of the Press Release - By : Peter Finers
However large your company might be and whatever services or products it provides, it must always communicate with its customers. It should gain publicity and credibility. One of the most widely us
- Optimized Press Releases: When Public Relations Equals PageRank - By : Priya Shah
A while ago we got our brand new company domain up from PageRank of 0 to a very healthy PageRank of 5 in under two months? Yes, we know PageRank doesnt mean much, except in terms of branding. But
- Public Relations 101: Getting Your Message Out - By : Chris Robertson
Perhaps you'd like to promote your organization's event. Maybe you're trying to publicize your cause. Or maybe you're trying to get media attention for yourself or your product. Sometimes it's diffi
- Just Say No . . . To The Unnecessary Press Release - By : Fard Johnmar
There is a widespread, but unacknowledged epidemic sweeping the country. Its called Press Release Addiction or PRA. Those suffering from PRA usually display the following symptoms: * An overw
- Gear Up for the New Year With Free Publicity - By : Shannon Cherry
So youve decided that getting your name out there is going to be one of your major goals for the New Year. But how do you do that on a limited budget? Thats where publicity comes in. And you ca
- Press Release Mistakes: How (NOT) To Get Your Release Tossed In The Trash Pile - By : DJ Nelson
Most people know that a press release is a great way to gain media attention. Unfortunately few people fully understand the dos and donts of press release writing. Before you waste your time on
- Being Ready When a Media Frenzy Hits! - By : Mary Gardner
The spotlights! The Cameras! The Questions all pointed at you!!! Are you ready? This is what I dealt with recently when I was on the plane that had the shooting in Miami on the way to Orlando. I
- Action: The Only Communications Measure That Counts - By : Fard Johnmar
The purpose of a communications effort (e.g., advertising, public relations) is to motivate people to action. If it hasnt, it has failed. The bottom line is this: action is the only communicati
- Media Training: When Doctors Attack - By : Brad Phillips
Late last month, The Washington Post ran a half-page story about Daniel Blejer, a 52-year-old who died of Creutzfeldt-Jakob disease (a human version of mad cow disease). The article pulled at the he
- Media Relations: Photography - How A Great Picture Can Get You a Major News Story - By : Brad Phillips
Odds are you have access to a medium or big town newspaper. Have a few extra minutes? Flip through it and pay close attention to the pictures. Do you see any awkwardly posed shots of a politician
- Publicity For Your Sales Success - By : Dave Wells
You can get literally thousands and thousands of dollars in real and perceived income for your sales career by adding a publicity element into your overall marketing program. If you want your sales
- 10 Critical Press Release Writing Tips - By : Paul W Wilson
1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the who, what, where, when and why in the lead of your press release. The remaining p
- How to Plan Your Conference With Less Pain and More Gain - By : Robin Henry
THERE is an alliterative saying I learnt in the Air Force: Prior Preparation Prevents Pretty Poor Performance. The 6P Rule is central to many things, especially those requiring structure and exc
- More Bang For Your Press Release Buck - By : Joseph D'Eramo
Free press release distribution sites like prweb.com offer you an opportunity for additional exposure beyond your media list. Not that submitting your release on these sites necessarily gains you mo
- 24 Killer Press Release Secrets - By : Rojo Sunsen
1. Your press release should sound like news, not an ad. 2. You should only send your press release to the media related to the topic of your press release. 3. Keep your press release one page i
|
