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- How To Get Zero Cost Publicity For Your Business Part 1 - By : DeAnna Spencer
Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales o
- Smashing the Myth of the Press Release - By : Bill Stoller
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets
- A Guide to Optimizing Public Relations Content - By : Peter Prestipino
This guide to SEOing your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts
- Seven Tips To Get Your Press Release Noticed - By : Danielle Hollister
If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in th
- Building The Best Network - By : Jill Lublin
If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great
- The 7 Deadly Sins of Press Releases - By : Joan Stewart
A press release is often your only chance to make a great first impression. Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless rel
- 16 Publicity tips for Restaurants - By : Joan Stewart
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that
- 13 Publicity Ideas for Retailers - By : Joan Stewart
If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are
- Dont Pay for Radio Interviews - By : Joan Stewart
It used to be that all you had to do was pitch a great idea with a clever hook, and youd be booked as a guest on a half-hour radio show. These days, however, hang onto your wallet. A new breed of
- How to Work with Newspaper Photographers - By : Joan Stewart
The next time a newspaper photographer takes your photo, remember the 8 things they hate: 1. Bossy people who demand that other people be included in the photo, so there wont be hurt feelings. Ne
- Advertising Is Dead. Long Live PR - By : Harry Hoover
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build
- Dont Be Incredible - By : Harry Hoover
Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible. Some of the elements of a PR program include research, media relatio
- Write Press Releases That Dazzle - By : Nancy Jackson
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure youll get some media coverage. And for most businesses, positive media coverage is worth i
- Be Patient? Nah, Lets Kill Something - By : Harry Hoover
There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry. Let's kill something." Just like that buzzard, it is not in t
- Using Publicity As A Creative Marketing Tool - By : Michael Schwager
Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of
- GETTING YOUR MESSAGE ACROSS - By : Michael Schwager
You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enoug
- The Art Of Persuasive Pitching - By : Michael Schwager
Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While its important to know how to use creative formatting t
- Forget The Story Youre Promoting Heres What Journalists Really Want From PR People - By : Paul Furiga
Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalists side of the notebook. W
- 35 Quick Tips for Writing A Press Release - By : Catherine Franz
Layoutb 1. 1-2 pages in length.b 2. Double-space.b 3. 1.5 to 2 inch margins.b 4. Use company stationary with logo and slogan.b 5. Avoid bright or dark-colored paper.b 6. Center "Ne
- 10 Tips for Tantalizing News Releases - By : Marisa D'Vari
Want to get radio interviews and coverage in print b publications to sell more books? Master the art of writing magnetic media releasesb that attract attention of editors and publishers. A
- The Four Seasons of Publicity - Building an All-Year Publicity - By : Bill Stoller
If youre like most publicity seekers, you probably think oneb project at a time. Youve got a new product coming out in April,b so you send out a release in March. Youve hired a new executive,
- How to Tie-In With News Events to Score Publicity - By : Bill Stoller
Its safe to say that we live in interesting times. It seems web hardly have a breather between wars, tragedies, scandals,b epidemics, circus trials and other events that capitalize theb medias
- Publicity From Thin Air - By : Bill Stoller
In an ideal world, your business would be overflowing withb newsworthy stories, and the media would be waiting with batedb breath for your next press release, ready to give you front pageb covera
- Grandma Says... - By : Harry Hoover
P class=MsoNormal style="MARGIN: 0in 0in 0ptFONT face="Times New Roman" size=Southern grandmothers have often said, there are only three times a respectable persons name should be in the paper:
- Press Releases for Every Occasion - By : Bill Stoller
To many marketers, the press release is something of a "one sizeb fits all" proposition. You want to get media coverage, you knockb out a press release, send it to some journalists and sit back a
- Press Kit Elements That Work - By : Bill Stoller
Considering how fundamental they are to the publicists trade,b its always amazed me how lousy almost all press kits truly are.b Your typical press kit is a bloated folder filled with puffery,b
- Forget the Press Release - Heres How to Pitch Like Roger Clemens - By : Bill Stoller
Stripped down to its core, publicity is little more than oneb person persuading another. You, the publicity seeker, mustb persuade a journalist that your story is worthy of receivingb print space
- 8 Ways to Use Local Publicity to Drive Your Business - By : Bill Stoller
While scoring ab nice story in BusinessWeek or USA Today is something tob celebrate, there are times when you need to grab attention a bitb closer to home. If your business draws its clientel
- The Ultimate PR Edge: Getting Reporters To Open Your E-Mails - By : Bill Stoller
You know that getting publicity is vital to the health of yourb business. You probably also know that e-mail is the way mostb publicity seekers get in touch with reporters to score thatb preciou
- Editorial Calendars: A Key to Publicizing Your Business - By : Bill Stoller
What is the one thing that all of the best public relationsb agencies do every year? They research and compile editorial calendars from publicationsb that are pertinent to their client's busin
- Creating Your Online News Room: How To Build a Site The Media Will Love - By : Bill Stoller
From time to time, people ask me how public relations has changedb during the two decades in which Ive been seeking publicity. Myb answer: technology. Twenty years ago, the fax machine was ab
- 7 Tips to Get More Mileage Out of Your Online or Offline Publicity - By : Bill Stoller
You worked hard to get a story on your business in a popularb website or your local paper. Don't let your efforts ends there --b here are seven tips to help you maximize your online and offlineb
- Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool) - By : Margie Fisher
P class=MsoNormal style="MARGIN: 0in 0in 0ptSPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Courier New'SPAN style="mso-spacerun: yesSPA?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:of
- How To Write More Powerfully For PR, Offline And Online - By : Suzan St Maur
Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking t
- Make Sure Your Media Room Rocks - By : Lois Carter Fay
If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly
- Ramp Up Your Newsletter to Build a Strong Business - By : Barbara Saunders
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them w
- Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries - By : Octavio Isaac Rojas Ordua
Only two media in Spanish speaking countries offer RSS: the Spanish newspaper A target="_blank" href="http:rss.elmundo.esrssFONT color=#33669El Mundo FONand the Argentine A href="http:w
- Do You Have A Press Package? - By : Sue And Chuck DeFiore
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many individuals in the media will
- How to Get $1000 worth of Advertising for $60 - By : Jeffrey Dobkin
2004 Jeffrey Dobkin Sixty dollars doesnt go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage. An
- Media Kit: 25 Component Possibilities - By : Catherine Franz
Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kits focus and intention. For instance, an authors kit w
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